In the realm of business, particularly among the coterie of established professional women, expertise is not just demonstrated through the services rendered or the products offered—it’s also showcased through the wealth of knowledge shared. As women who have...
One of the most frequent comments I hear from colleagues and clients is “I want to do video marketing, but it just feels so scary.” And when I ask what they fear the most, the answers are things like I don’t want to look foolishI feel silly talking to myselfI...
There are two major factors in our hesitancy to be on video: • we don’t like watching ourselves or hearing ourselves • we don’t know how to present ourselves to the greatest advantage That said, in this day and age, avoiding video is nearly...
The pandemic caused customers, clients and colleagues to shift to digital channels versus our desired-state of face-to-face interaction. With that shift, the expectation is even higher for brands to deliver a personalized experience. In email marketing, advertising,...
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