Blog
Content that Showcases Your Expertise: Attract Clients and Establish Yourself as a Thought Leader
As coaches and consultants selling to professionals, we understand the power of effective communication. High-quality content is essential for attracting and converting leads, establishing your expertise, and building trust with potential clients. In this blog post,...
Reigniting Your Marketing Mojo: Where Passion Meets Skill
Discover how to reignite your marketing mojo in this insightful blog post. Learn to merge your passion with strategic skills, embrace innovative tactics, and find the joy in connecting with your audience. Perfect for solopreneurs, coaches and consultants seeking motivation.
Setting Yourself Up for Success in Your Marketing Efforts
Explore the transformative power of personal incentives in our latest blog post, designed for small business owners. Learn how to set and achieve marketing milestones by integrating rewarding incentives, just like gearing up for a morning run.
Anticipating Obstacles When You Establish a New Marketing Routine
Explore the common reasons why business owners get sidetracked in the latest blog post for Set In Motion Marketing & Media. Learn about the challenges of time management, overwhelming workloads, limited resources, shifting market conditions, and personal hurdles. Gain insights and practical tips to stay focused and overcome obstacles to your marketing plan.
Dead Lifts and Digital Lifts: A Whimsical Look at Why Your Business Needs a Marketing Coach
In the new year, partner with a marketing pro for effective strategies. Avoid marketing mishaps and digital overwhelm. Let’s chat about your business goals!
Brand Journalism vs Expert Content: What’s the Difference?
Discover the power of brand journalism for small businesses. From building awareness to attracting talent, explore the benefits and examples of this impactful storytelling approach.
Elevating Your Brand Voice and Using Branded Microcopy as a Silent Ambassador
In the ever-evolving digital landscape, where attention spans are dwindling and competition is fierce, every aspect of a small business's online presence must contribute to its brand identity and marketing message. This presents a unique opportunity for microcopy,...
Evolving Your Brand Voice: A Guide for Small Business Owners
In the bustling marketplace of today, a small business' writing voice is more than just words on a page or screen—it's the living essence of the brand. As the proprietor of such an enterprise, it's imperative to understand that your brand voice should grow and adapt...