Blog

You are The Expert: Remind Your Customer in an Email Message

You are The Expert: Remind Your Customer in an Email Message

Your topic, your focus, your expertise is relevant to your business and could be absolutely monumental to your reader.
Tell them about your small business in an email marketing message. Share with your current customers to remind them of your expertise and get their repeat business.

read more
Do You Have that Deer-in-the-Headlights Feeling?

Do You Have that Deer-in-the-Headlights Feeling?

Email Marketing is straightforward, yes, but can be daunting When I ask people what keeps them from doing email marketing, they get that Deer-in-the-Headlights look. I interpret that to mean that they don’t know where to start. Email marketing for small business...

read more
Can We Get Personal?

Can We Get Personal?

There are 7 major attributes to describe a customer, from financial status to aspirations. Being mindful of these attributes when we are composing email marketing and social media is important in producing a message that resonates with our customers.

read more
Do you know who your Customer is, really?

Do you know who your Customer is, really?

Do you know who your customer is? No, I mean, really know? Do you understand why they buy from you? Subtle differences in imagery and language make a difference in how your customer receives the message and how they expect to be treated by the brand.

read more
Learning a language is trippy. Kinda like social media.

Learning a language is trippy. Kinda like social media.

Learning a new language is revealing. It reveals plasticity -- or lack thereof -- in one's brain and how crucial it is to listen. Being a voracious reader all my life, I found learning the written aspect of language far easier than the spoken aspect. It's frustrating...

read more
Weather the stormy seas of social media

Weather the stormy seas of social media

“Who is the happier man, he who has braved the storm of life and lived or he who has stayed securely on shore and merely existed?”  Hunter S. Thompson I dare say that marketing in the 21st Century is not dissimilar to “braving the storm”. The rules of social...

read more