Blog
Video Tips for the Faint of Heart
There are two major factors in our hesitancy to be on video: • we don't like watching ourselves or hearing ourselves • we don't know how to present ourselves to the greatest advantage That said, in this day and age, avoiding video is nearly impossible unless...
You are The Expert: Remind Your Customer in an Email Message
Your topic, your focus, your expertise is relevant to your business and could be absolutely monumental to your reader.
Tell them about your small business in an email marketing message. Share with your current customers to remind them of your expertise and get their repeat business.
Do You Have that Deer-in-the-Headlights Feeling?
Email Marketing is straightforward, yes, but can be daunting When I ask people what keeps them from doing email marketing, they get that Deer-in-the-Headlights look. I interpret that to mean that they don’t know where to start. Email marketing for small business...
Are you using your Outside Voice in your Email communications?
The tone of voice you use in your email marketing for your small business is part of your brand, your Brand Voice. Think of it as another color in your logo: it is recognizable and should be authentic to your the small business owner.
Effective, Efficient Email Marketing for the Small Business
As a small business owner you are always looking for the fastest most expedient way to complete a project. Time is of the essence Time is money Time is the most valuable commodity All the adages are true, but along with fast and...
Can We Get Personal?
There are 7 major attributes to describe a customer, from financial status to aspirations. Being mindful of these attributes when we are composing email marketing and social media is important in producing a message that resonates with our customers.
Do you know who your Customer is, really?
Do you know who your customer is? No, I mean, really know? Do you understand why they buy from you? Subtle differences in imagery and language make a difference in how your customer receives the message and how they expect to be treated by the brand.
Learning a language is trippy. Kinda like social media.
Learning a new language is revealing. It reveals plasticity -- or lack thereof -- in one's brain and how crucial it is to listen. Being a voracious reader all my life, I found learning the written aspect of language far easier than the spoken aspect. It's frustrating...