Brand voice is the unique personality your brand expresses through its communications. It’s as crucial as the visual elements of your brand, like logos and color schemes, because it helps to humanize your business and connect with your audience on an emotional...
In the realm of business, particularly among the coterie of established professional women, expertise is not just demonstrated through the services rendered or the products offered—it’s also showcased through the wealth of knowledge shared. As women who have...
Why comparison is not always a good thing and what else you can do to be authentic and original. Comparison is the thief of joy.Theodore Roosevelt, or was it Mark Twain? Whether you are comparing your new car to the new one your neighbor bought or you’re comparing...
I’ve only recently become aware of kintsugi, a Japanese method of repairing broken pottery. A special lacquer, typically mixed with a precious metal like gold, is used to mend the break while producing a piece that visibly displays the mend rather than disguising it....
I have a handful of favorite female authors that are quite literally badass writers. Some, like Amy Tan, don’t allow their badass-ness to come through in their fiction writing at all. Did you get a feeling that Amy Tan was a badass when you read The Joy...
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