by Ginger Weeden | Jan 16, 2024 | Blog
Brand journalism differs from typical expert content in that brand journalism is about providing transparency into the company and its mission as well as its people. Brand journalism offers several benefits for small businesses, contributing to their growth and...
by Ginger Weeden | Jan 8, 2024 | Blog, Recommendation
In the ever-evolving digital landscape, where attention spans are dwindling and competition is fierce, every aspect of a small business’s online presence must contribute to its brand identity and marketing message. This presents a unique opportunity for...
by Ginger Weeden | Dec 28, 2023 | Blog, Recommendation
In the bustling marketplace of today, a small business’ writing voice is more than just words on a page or screen—it’s the living essence of the brand. As the proprietor of such an enterprise, it’s imperative to understand that your brand voice...
by Ginger Weeden | Dec 18, 2023 | Storytelling, Blog Writing
Brand voice is the unique personality your brand expresses through its communications. It’s as crucial as the visual elements of your brand, like logos and color schemes, because it helps to humanize your business and connect with your audience on an emotional...
by Ginger Weeden | Nov 21, 2023 | Social Media, Email Marketing
In the realm of digital marketing, leveraging both social media and email channels in a cohesive manner is key to amplifying your brand’s reach and engagement. As a professional career woman who thrives on data-driven strategies, you understand the importance of...
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