In the realm of digital marketing, leveraging both social media and email channels in a cohesive manner is key to amplifying your brand’s reach and engagement. As a professional career woman who thrives on data-driven strategies, you understand the importance of...
Why comparison is not always a good thing and what else you can do to be authentic and original. Comparison is the thief of joy.Theodore Roosevelt, or was it Mark Twain? Whether you are comparing your new car to the new one your neighbor bought or you’re comparing...
Do you know who your customer is? No, I mean, really know? Do you understand why they buy from you? What are their motivations? How does their life or business or self-image change once they have done business with you? When a colleague asks you, “Who do you sell...
Learning a new language is revealing. It reveals plasticity — or lack thereof — in one’s brain and how crucial it is to listen. Being a voracious reader all my life, I found learning the written aspect of language far easier than the spoken aspect....
“Who is the happier man, he who has braved the storm of life and lived or he who has stayed securely on shore and merely existed?” Hunter S. Thompson I dare say that marketing in the 21st Century is not dissimilar to “braving the storm”. The rules of social...
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