Yes, it’s important. That Thing you want to share with your clients and your perspective clients in your email marketing campaign, it’s important. I’m not saying it’s important to only You, I’m saying that Thing is life-changing to...
Email Marketing is straightforward, yes, but can be daunting When I ask people what keeps them from doing email marketing, they get that Deer-in-the-Headlights look. I interpret that to mean that they don’t know where to start. Email marketing for small business...
Email inboxes are not dissimilar from gardens: weedy and always in need of attention. Have you noticed that no matter how you try to keep your inbox free of irrelevant information, it still manages to creep in, infiltrating what was once a manageable inbox? Weeds!...
As a small business owner you are always looking for the fastest most expedient way to complete a project. Time is of the essence Time is money Time is the most valuable commodity All the adages are true, but along with fast and...
Do you know who your customer is? No, I mean, really know? Do you understand why they buy from you? What are their motivations? How does their life or business or self-image change once they have done business with you? When a colleague asks you, “Who do you sell...
Learning a new language is revealing. It reveals plasticity — or lack thereof — in one’s brain and how crucial it is to listen. Being a voracious reader all my life, I found learning the written aspect of language far easier than the spoken aspect....
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