by Ginger Weeden | Feb 27, 2024 | Blog Writing, Blog, Email Marketing, Recommendation
As coaches and consultants selling to professionals, we understand the power of effective communication. High-quality content is essential for attracting and converting leads, establishing your expertise, and building trust with potential clients. In this blog post,...
by Ginger Weeden | Feb 13, 2024 | Blog Writing, Email Marketing, Recommendation
For the ambitious solopreneur or dedicated consultant, marketing can often feel like a routine task rather than an exciting opportunity. It’s a common challenge: finding yourself uninspired, your marketing mojo flickering out. But fear not, because the key to...
by Ginger Weeden | Dec 18, 2023 | Storytelling, Blog Writing
Brand voice is the unique personality your brand expresses through its communications. It’s as crucial as the visual elements of your brand, like logos and color schemes, because it helps to humanize your business and connect with your audience on an emotional...
by Ginger Weeden | Aug 4, 2021 | Blog, Blog Writing, Email Marketing
Email Marketing is straightforward, yes, but can be daunting When I ask people what keeps them from doing email marketing, they get that Deer-in-the-Headlights look. I interpret that to mean that they don’t know where to start. Email marketing for small business...
by Ginger Weeden | May 3, 2021 | Blog, Blog Writing, Email Marketing, Social Media
Do you know who your customer is? No, I mean, really know? Do you understand why they buy from you? What are their motivations? How does their life or business or self-image change once they have done business with you? When a colleague asks you, “Who do you sell...
by farewell | Mar 31, 2021 | Blog, Blog Writing, Storytelling
I have a handful of favorite female authors that are quite literally badass writers. Some, like Amy Tan, don’t allow their badass-ness to come through in their fiction writing at all. Did you get a feeling that Amy Tan was a badass when you read The Joy...
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