Blog
The Importance of Brand Voice for the Small Business Entrepreneur
Brand voice is the unique personality your brand expresses through its communications. It's as crucial as the visual elements of your brand, like logos and color schemes, because it helps to humanize your business and connect with your audience on an emotional level....
The Power Pair: Integrating Social Media with Email for Dynamic Engagement
In the realm of digital marketing, leveraging both social media and email channels in a cohesive manner is key to amplifying your brand's reach and engagement. As a professional career woman who thrives on data-driven strategies, you understand the importance of a...
Empowering Leadership: The Impact of Knowledge Sharing in Solidifying Your Expertise
In the realm of business, particularly among the coterie of established professional women, expertise is not just demonstrated through the services rendered or the products offered—it's also showcased through the wealth of knowledge shared. As women who have carved...
4 Things to Remember about Comparing Yourself to Competitors
Competitive research is one thing. Comparison for the sake of making yourself feel inadequate or somehow second-rate is the death of your self-esteem and potentially your originality.
Starting Your Video Marketing Efforts Simply
One of the most frequent comments I hear from colleagues and clients is “I want to do video marketing, but it just feels so scary.” And when I ask what they fear the most, the answers are things like I don't want to look foolishI feel silly talking to myselfI don't...
Video Tips for the Faint of Heart
There are two major factors in our hesitancy to be on video: • we don't like watching ourselves or hearing ourselves • we don't know how to present ourselves to the greatest advantage That said, in this day and age, avoiding video is nearly impossible unless...
You are The Expert: Remind Your Customer in an Email Message
Your topic, your focus, your expertise is relevant to your business and could be absolutely monumental to your reader.
Tell them about your small business in an email marketing message. Share with your current customers to remind them of your expertise and get their repeat business.
Do You Have that Deer-in-the-Headlights Feeling?
Email Marketing is straightforward, yes, but can be daunting When I ask people what keeps them from doing email marketing, they get that Deer-in-the-Headlights look. I interpret that to mean that they don’t know where to start. Email marketing for small business...