Blog
Are you using your Outside Voice in your Email communications?
The tone of voice you use in your email marketing for your small business is part of your brand, your Brand Voice. Think of it as another color in your logo: it is recognizable and should be authentic to your the small business owner.
Effective, Efficient Email Marketing for the Small Business
As a small business owner you are always looking for the fastest most expedient way to complete a project. Time is of the essence Time is money Time is the most valuable commodity All the adages are true, but along with fast and...
Can We Get Personal?
There are 7 major attributes to describe a customer, from financial status to aspirations. Being mindful of these attributes when we are composing email marketing and social media is important in producing a message that resonates with our customers.
Do you know who your Customer is, really?
Do you know who your customer is? No, I mean, really know? Do you understand why they buy from you? Subtle differences in imagery and language make a difference in how your customer receives the message and how they expect to be treated by the brand.
Learning a language is trippy. Kinda like social media.
Learning a new language is revealing. It reveals plasticity -- or lack thereof -- in one's brain and how crucial it is to listen. Being a voracious reader all my life, I found learning the written aspect of language far easier than the spoken aspect. It's frustrating...
Weather the stormy seas of social media
“Who is the happier man, he who has braved the storm of life and lived or he who has stayed securely on shore and merely existed?” Hunter S. Thompson I dare say that marketing in the 21st Century is not dissimilar to “braving the storm”. The rules of social...
Kintsugi method of repair & enhancement
I’ve only recently become aware of kintsugi, a Japanese method of repairing broken pottery. A special lacquer, typically mixed with a precious metal like gold, is used to mend the break while producing a piece that visibly displays the mend rather than disguising it....
Darn it! Why can’t I program my happy place into my GPS?
I have a handful of favorite female authors that are quite literally badass writers. Some, like Amy Tan, don't allow their badass-ness to come through in their fiction writing at all. Did you get a feeling that Amy Tan was a badass when you read The Joy Luck...